Introducing Rob And Jenny In London And New York

What does “24/7” mean in English?

People say 24/7 when something never stops. It means 24 hours a day, 7 days a week. A shop that is open 24/7 is open all the time, day and night. You can also say it about a person. He works 24/7 means he works all the time. We say it like “twenty-four seven.” It is a short, easy way to say always. Many shops, websites, and phone lines use this phrase.

In the clip, two people work at magazines named London twenty four seven and New York twenty four seven. The names play on 24/7. The idea is that the city is busy all the time, day and night.