What is “chocomelk” in Belgium and the Netherlands?
Over chocomelk na de training en indoor roeien
A2 Dutch listening practice · Flemish Dutch · Picked for people who know a little
Chocomelk is Belgian-Dutch chocolate milk, and in Belgium especially it’s the unofficial post-training drink for half a generation of kids. The iconic brand is Cécémel, a 1949 Belgian invention now owned by FrieslandCampina. Every gym bag, every school cafeteria, every kid’s after-game snack-box has a Cécémel drinkpakje in it. Sports nutritionists have pointed out it actually does contain a respectable post-workout carb-protein ratio, which gives the snack-as-recovery framing more credibility than the marketing usually deserves.
In this Play clip, a panelist surveys a kid with a row of empties: “Je hebt heel veel chocomelk.” The follow-up: “Na de training zo.” The training: indoor rowing.
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Harder words in this video
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Source: wordfreq 3.1.1 (general) · SUBTLEX-NL 2014 (spoken). These numbers are close, not perfect.
- ▸In Belgian and Dutch food press (Het Nieuwsblad, Het Laatste Nieuws, De Volkskrant)
- ▸On the brand and parent company (FrieslandCampina, Campina, Cécémel on Wikipedia)
- ▸In Belgian school-canteen reportage (De Standaard, Klasse, Knack)
- ▸In Dutch and Belgian sports-nutrition columns (Voedingscentrum, Sport.nl, Sporza)