What does “me da vergüenza” mean in Spanish?

He has tried on a few winter hats, and one is bright pink-purple with a pompom. He likes it, but worries about wearing it outside: “me da un poco de vergüenza salir a la calle así.” Spanish puts the feeling on the thing, not on you — the hat “gives you” the embarrassment. So “me da vergüenza” means “I feel embarrassed,” and it comes up whenever something makes you self-conscious.

In the clip: “me da un poco de vergüenza salir a la calle así” — “I’m a bit embarrassed to go out in the street like this.” The structure is “(a mí) me da vergüenza + thing/action.” More examples: “Me da vergüenza hablar en público” — “I’m embarrassed to speak in public.” “Me da vergüenza pedir ayuda” — “I feel shy about asking for help.” “¿No te da vergüenza?” — “Aren’t you embarrassed?” Add “un poco de” to soften it: “me da un poco de vergüenza.” You can swap in other feelings the same way: “me da miedo” (it scares me), “me da pena” (it makes me sad / I feel bad about it).