What does “marca propia” mean in Spanish?
La verdad detrás de la marca Bulnes en supermercados
B1 Spanish listening practice · Rioplatense Spanish · Picked for people who know some
This Argentine creator investigates the mystery brand “Bulnes” and reveals it’s a marca propia, a supermarket’s own brand, owned by Carrefour. A marca propia (literally “own brand”) is made by outside manufacturers but sold under the store’s label, and the clip exposes the truco (trick): chains invent extra submarcas (sub-brands) like Bulnes “para despistar,” to throw shoppers off the scent.
The examples are pure supermarket Spanish: Coto has Ciudad del Lago, Día has cuquetes. Listen too for the Argentine voice: “si te fijás” uses voseo, the vos conjugation that replaces tú across Argentina. So you walk away with a shopping term and a regional accent from one short clip.
How common are the words?
How common are the words in this B1 Spanish listening practice video?
How common in written Spanish
How common in spoken Spanish
Harder words in this video
These words are harder than B1. Here is what they mean.
Source: wordfreq 3.1.1 (general) · SUBTLEX-ESP 2011 (spoken). These numbers are close, not perfect.
- ▸In Argentine supermarkets like Carrefour, Coto, Día, and Jumbo
- ▸In Spanish-language consumer and money-saving content
- ▸On product labels, contrasting marca propia with primera marca
- ▸In Argentine Spanish marked by voseo (fijás, acordás)
- ▸Any time a shopper realises the cheap brand is the chain’s own