Eerlijke schermtijd en keuzestress in de keuken
A2 Dutch listening practice · Dutch · Curated for beginners
Why does Dutch advertising use “eerlijk” so much?
In Dutch advertising, eerlijk (“honest, fair”) is the most-used word. Eerlijk eten, eerlijk geld, eerlijke prijzen, eerlijk gezegd. The term carries the same currency that “authentic” or “real” do in English, and it’s stamped onto everything: yogurt cartons, kitchen-renovation slogans, life-insurance jingles, supermarket campaigns. Why? It piggybacks on a national self-image. Dutch culture leans hard on directness; calling your product eerlijk signals “we’re not lying to you” while also signaling “we’re like you.”
This Superkeukens (Dutch kitchen-chain) ad turns the word into a slogan. Eric admits his daily screen-time average. The pitch: kitchens described as “eerlijk, eerlijk.” Honest, twice. Just so we know.
Vocabulary frequency
How common is the vocabulary in this A2 Dutch listening practice listening practice?
General Dutch frequency
Spoken Dutch frequency
Words above this video’s level
Quick glosses for vocabulary that goes beyond this video’s A2 level.
Source: wordfreq 3.1.1 (general) · SUBTLEX-NL 2014 (spoken). Buckets approximate; exact ranks not stored.
- ▸In Dutch supermarket and dairy branding (Albert Heijn 'Puur en Eerlijk', Optimel, Campina)
- ▸In Dutch home-renovation chain advertising (Superkeukens, Keukenmaxx, Karwei)
- ▸In Dutch advertising-trade press (Adformatie, MarketingTribune, Emerce)
- ▸In Dutch broadsheet ad-criticism columns (NRC, De Volkskrant, Trouw)